CHEN Qin Peng, born in 1971 in Guangdong Chaoyang, 17 years old started to engage in business from selling small articles of daily sea, and then entered Stationery Industry. Established in 1991, Shenzhen Qi Xinwen a Corporation, as chairman and general manager. In 1995, concerted efforts on the State Council Development Research Center as "the country's largest Folder Production Enterprise ", 2003, by China Sporting Goods Association as" China Top Ten stationery brands. "CHEN ルイヴィトン バッグ Qin Peng's goal is to unite into a world-class stationery brand.
Simple folder, CHEN Qin Peng, insisted that it be the extreme, the domestic market three folders have been placed into a "united" under the name of "one mind" brand has become Russia, Iran, Turkey and so the first folder brand. Today, Qi Xinwen with exports more than 60 countries and regions, with a total income of more than 600 million yuan, "concerted efforts" will enter the hall has been for many years, "China's Top Ten stationery brands" list. CHEN Qin Peng said that because the brand always faith, have "one mind" today, and brand innovation sometimes more difficult than technological innovation.on.
Build brand from scratch 35-year-old Ray CHAN Peng love to laugh, is strong affinity boss. His Desk Rear wall, hanging "brand belief" plaque. Our conversation started from the brand, one comes to this topic, he endless.
CHEN Qin Peng said that in recent years, ルイヴィトン アウトレット soaring raw materials, how to digest the pressure of raw material prices, brands play a key role. The same product, if coupled with concerted trademarks, prices can increase 15%, this is the value of the brand.
However, the process of branding is actually very difficult.
CHEN Qin Peng said that brand building should pay attention to 3:00, the first is there to back, from the company since its inception would establish brand awareness; second is willing to invest; third international perspective. Enterprise was first established, CHEN Qin Peng decided to play their own brand, and brand name "concerted." Just build factories,
CHEN Qin Peng has employed experts from Tsinghua ヴィトン バッグ Academy of Fine Arts graduate in product design, color in the folder, material selection, exterior design continues to introduce new, greatly enhanced value to their products. Taste the sweetness, he spared no expense in 1997, five million yuan from Hong Kong to recruit internationally renowned designer, to help work together to establish a comprehensive CIS and VI corporate identity system.
CHEN Qin Peng determined to "work together" nurture a world-class brand, pursuant to the "Yao Da market, trademark first" idea, back in 1995 more than 30 countries in the "Comix" trademark was "concerted "stationery yet Sell To these countries. Work together in overseas trademark, patent and other intellectual property rights protection more than 10 million yuan of total investment, which opened in the domestic stationery industry is leading the way.
With Qi Xinwen a pace to enter the international market, "Comix" in 55 countries by trademark, in Iran, Malaysia, Russia and other countries, united brands tied for first place in sales folder. Turkey's largest department store in the capital Ankara, there is "Comix" image shop. Work together to develop and produce Shredder To "Comix" brand into the Japanese market, this is the first brand to enter Japan with their own mainstream stationery manufacturer.
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